{"id":12943,"date":"2025-06-30T00:39:42","date_gmt":"2025-06-29T22:39:42","guid":{"rendered":"https:\/\/www.asemer.ro\/?p=12943"},"modified":"2025-07-03T05:13:26","modified_gmt":"2025-07-03T03:13:26","slug":"confident-communications-lanza-la-division-de-sostenibilidad-confident-impactdiana-dinca-lupu-nombrada-directora-de-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.asemer.ro\/index.php\/2025\/06\/30\/confident-communications-lanza-la-division-de-sostenibilidad-confident-impactdiana-dinca-lupu-nombrada-directora-de-sostenibilidad\/","title":{"rendered":"Confident Communications lanza la divisi\u00f3n de sostenibilidad: Confident ImpactDiana Dinc\u0103-Lupu, nombrada Directora de Sostenibilidad"},"content":{"rendered":"\n

The Confident Group, un grupo de comunicaci\u00f3n corporativa y de marca con presencia en Bucarest y Barcelona, lanza Confident Impact<\/strong>, su nueva l\u00ednea de negocio centrada en la sostenibilidad. Este paso marca una expansi\u00f3n estrat\u00e9gica hacia soluciones especializadas en ESG y RSC, adaptadas tanto a las necesidades espec\u00edficas de las corporaciones como de las empresas medianas.<\/p>\n\n\n

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Confident Impact se convierte en un \u00abone stop shop\u00bb con un portafolio de soluciones en expansi\u00f3n, ofreciendo una propuesta integral de 360 grados en materia de sostenibilidad.<\/strong> La divisi\u00f3n ofrece servicios completos que incluyen auditor\u00eda ESG, elaboraci\u00f3n de informes, proyectos de comunicaci\u00f3n especializados, programas de formaci\u00f3n, servicios de cumplimiento legal, as\u00ed como aplicaciones para medir la huella de carbono y certificaciones espec\u00edficas que ayudan a las empresas a alcanzar sus objetivos de salud y bienestar en el lugar de trabajo.<\/p>\n\n\n\n

\u201cNuestra experiencia en la creaci\u00f3n e implementaci\u00f3n de proyectos de comunicaci\u00f3n en el \u00e1rea de RSE es amplia, pero necesit\u00e1bamos un producto complejo, capaz de responder a las necesidades cada vez m\u00e1s sofisticadas de nuestros clientes\u201d, declar\u00f3 Mara Constantin Gojgar, fundadora de The Confident Group. \u201cEn esta nueva estructura, la comunicaci\u00f3n es solo una parte. La auditor\u00eda, la elaboraci\u00f3n de informes, los servicios jur\u00eddicos, la formaci\u00f3n y las herramientas espec\u00edficas de sostenibilidad complementan nuestra experiencia en comunicaci\u00f3n, todo ello integrado para ayudar a las empresas a afrontar los desaf\u00edos de la sostenibilidad y lograr un impacto medible\u201d.<\/p>\n\n\n

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Con el lanzamiento de la nueva l\u00ednea de negocio, Diana Dinc\u0103-Lupu ha sido nombrada Directora de Sostenibilidad de Confident Impact<\/strong>. Con m\u00e1s de 14 a\u00f1os de experiencia en comunicaci\u00f3n corporativa y de marca en industrias clave, Diana cuenta con una s\u00f3lida trayectoria en el \u00e1mbito de la sostenibilidad y posee la certificaci\u00f3n de Especialista en Comunicaci\u00f3n de Sostenibilidad<\/strong>, otorgada por el Chartered Institute of Public Relations (CIPR).<\/p>\n\n\n\n

\u00abLa sostenibilidad ya no es una opci\u00f3n: debe convertirse en un componente esencial de la estrategia a largo plazo de toda organizaci\u00f3n\u00bb, declar\u00f3 Diana Dinc\u0103-Lupu. \u00abA trav\u00e9s de Confident Impact, nuestro objetivo es ayudar a las empresas a integrar la sostenibilidad en la estructura de su negocio, de manera pr\u00e1ctica y con resultados concretos. Nos centramos en expandir esta divisi\u00f3n mediante la creaci\u00f3n de un equipo dedicado y el desarrollo de una pr\u00e1ctica s\u00f3lida que genere un impacto real, tanto para las organizaciones como para la comunidad\u201d.<\/p>\n\n\n

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El lanzamiento de Confident Impact<\/strong> responde a las necesidades del mercado y de los clientes de la agencia, y representa una inversi\u00f3n de la empresa en la especializaci\u00f3n de su equipo interno y en la captaci\u00f3n de socios estrat\u00e9gicos. La compa\u00f1\u00eda estima que esta nueva divisi\u00f3n generar\u00e1 el 25 % del total de la facturaci\u00f3n de Confident Communications<\/strong> para finales del a\u00f1o 2026.<\/p>\n\n\n\n

Sobre Confident Agency<\/strong><\/p>\n\n\n\n

The CONFIDENT Group<\/strong>, con presencia en Bucarest y Barcelona, es un cl\u00faster de comunicaci\u00f3n de marketing compuesto por empresas con experiencia en Europa Central y del Este (Ruman\u00eda, Polonia, Hungr\u00eda, Chequia, Eslovaquia) y Espa\u00f1a.<\/p>\n\n\n\n

CONFIDENT<\/strong> se enfoca en facilitar la entrada de clientes internacionales al mercado rumano, as\u00ed como en apoyar a las empresas de Europa Central y del Este en su expansi\u00f3n hacia los mercados de Europa Occidental.<\/p>\n\n\n\n

La expansi\u00f3n internacional del grupo ha sido impulsada tanto por las ambiciones globales de sus clientes como por el ADN emprendedor de la compa\u00f1\u00eda.<\/p>\n\n\n\n

Actualmente, The CONFIDENT Group<\/strong> est\u00e1 formado por dos empresas: CONFIDENT \u2013 Marketing Communications<\/strong> y VENUS FIVE<\/strong>, especializada en servicios de producci\u00f3n fotogr\u00e1fica y audiovisual.<\/p>\n\n\n\n

El grupo ha desarrollado una s\u00f3lida experiencia en sectores clave tanto de consumo como B2B, incluyendo tecnolog\u00eda, inmobiliario, retail y gran consumo (FMCG), automoci\u00f3n y movilidad, farmacia y comunicaci\u00f3n m\u00e9dica.<\/p>\n\n\n\n

CONFIDENT<\/strong> ha ganado m\u00faltiples premios en competiciones de negocios y comunicaci\u00f3n, y en el a\u00f1o 2020 fue reconocida con el galard\u00f3n Consultor\u00eda del A\u00f1o<\/strong>.<\/p>\n\n\n\n

En sus 14 a\u00f1os de presencia en el mercado rumano, la agencia ha gestionado m\u00e1s de 80 clientes y campa\u00f1as. Entre las marcas que forman parte de su portafolio se encuentran: AVIS, BLIK, Bucure\u0219ti Mall Vitan & Plaza Rom\u00e2nia (Anchor Grup), CBRE, Dahua Technologies, DSV, ENDAVA, Euplatesc.ro, Hama, Liberty Gala\u021bi, NOTINO, Mitsubishi, Mobexpert, PayU, Regus, Roborock, Roche Diagnostics, Spaces, Thoughtworks, UP Romania, Vantage Towers, VTEX, Wendy\u2019s y XIAOMI.<\/strong><\/p>\n\n\n\n

Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n

Direcci\u00f3n: <\/strong>Victoriei Ballroom<\/a>; Calea Victoriei 21-23, Bucure\u0219ti 031775<\/a><\/p>\n\n\n\n

Tel\u00e9fono: <\/strong>0743 145 588<\/a><\/p>\n\n\n\n

P\u00e1gina Web: <\/strong>https:\/\/www.confident.agency\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Confident Group, un grupo de comunicaci\u00f3n corporativa y de marca con presencia en Bucarest y Barcelona, lanza Confident Impact, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12943","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nConfident Communications lanza la divisi\u00f3n de sostenibilidad: Confident ImpactDiana Dinc\u0103-Lupu, nombrada Directora de Sostenibilidad - ASEMER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asemer.ro\/index.php\/2025\/06\/30\/confident-communications-lanza-la-division-de-sostenibilidad-confident-impactdiana-dinca-lupu-nombrada-directora-de-sostenibilidad\/\" \/>\n<meta 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