{"id":6245,"date":"2021-05-31T09:38:24","date_gmt":"2021-05-31T07:38:24","guid":{"rendered":"https:\/\/www.asemer.ro\/?p=6245"},"modified":"2021-05-31T09:40:20","modified_gmt":"2021-05-31T07:40:20","slug":"roca-empresa-con-tradicion","status":"publish","type":"post","link":"https:\/\/www.asemer.ro\/index.php\/2021\/05\/31\/roca-empresa-con-tradicion\/","title":{"rendered":"ROCA, empresa con tradici\u00f3n"},"content":{"rendered":"<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6246 \" src=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/roca-article-ro.71a253a0-76cb-423a-a0e4-cad702d6e9d2.jpg\" alt=\"\" width=\"234\" height=\"156\" srcset=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/roca-article-ro.71a253a0-76cb-423a-a0e4-cad702d6e9d2.jpg 640w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/roca-article-ro.71a253a0-76cb-423a-a0e4-cad702d6e9d2-300x200.jpg 300w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/roca-article-ro.71a253a0-76cb-423a-a0e4-cad702d6e9d2-391x260.jpg 391w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/roca-article-ro.71a253a0-76cb-423a-a0e4-cad702d6e9d2-272x182.jpg 272w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/>Roca Obiecte Sanitare, la filial rumana del Grupo Roca, empresa espa\u00f1ola fundada en 1917, est\u00e1 presente en Ruman\u00eda desde 2006, a trav\u00e9s de la adquisici\u00f3n de la antigua f\u00e1brica de sanitarios CESAROM, en Bucarest, calle Preciziei no. 1. Seg\u00fan Cornel Costache, director operativo de Roca Ruman\u00eda, desde agosto de 2020, la actividad principal de Roca Sanitarios consiste en la importaci\u00f3n y distribuci\u00f3n de sanitarios, grifer\u00eda y accesorios de ducha, muebles de ba\u00f1o, ba\u00f1eras, ba\u00f1eras y paneles de ducha, empotrados. marcos y accesorios de ba\u00f1o.<\/span><\/p>\n<p><span style=\"color: #000000;\">Roca es una empresa con presencia en m\u00e1s de 170 pa\u00edses y 4,6 millones de ba\u00f1os en todo el mundo, cuenta con m\u00e1s de 20.000 empleados y, en este momento, es l\u00edder del mercado en la mayor\u00eda de estos pa\u00edses, con 85 centros de producci\u00f3n en todo el mundo. Pero el objetivo com\u00fan de todas las ramas es promover el concepto de \u00abcultura del ba\u00f1o\u00bb \/ \u00abcultura del ba\u00f1o\u00bb, ofreciendo productos y soluciones completas para el dise\u00f1o del ba\u00f1o, ya sea del segmento residencial, espacios p\u00fablicos o log\u00edstica.<\/span><\/p>\n<p><span style=\"color: #000000;\">Roca se ha destacado a lo largo de los a\u00f1os como uno de los fabricantes m\u00e1s innovadores del sector, cambiando la forma de fabricaci\u00f3n de los productos, los materiales, las l\u00edneas de producci\u00f3n y estableciendo nuevos est\u00e1ndares de eficiencia y calidad. Por ejemplo, en 1966 Roca present\u00f3 el primer grifo de ba\u00f1o electr\u00f3nico del mundo y en 1974 la empresa introdujo el cartucho de cer\u00e1mica que todav\u00eda se utiliza hoy en la mayor\u00eda de los grifos.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6247 \" src=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Ruy-Ohtake_design-ce-sfideaza-imaginatia_Roca.jpg\" alt=\"\" width=\"357\" height=\"170\" srcset=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Ruy-Ohtake_design-ce-sfideaza-imaginatia_Roca.jpg 944w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Ruy-Ohtake_design-ce-sfideaza-imaginatia_Roca-300x143.jpg 300w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Ruy-Ohtake_design-ce-sfideaza-imaginatia_Roca-768x366.jpg 768w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Ruy-Ohtake_design-ce-sfideaza-imaginatia_Roca-720x343.jpg 720w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Preguntado sobre los resultados de los que se enorgullece Roca Obiecte Sanitare, Cornel Costache nos dijo que \u201cel resultado m\u00e1s importante es que logramos hacer crecer el negocio constantemente a partir de 2011, se\u00f1al de que nuestro proyecto es viable y las soluciones que proponemos son compatibles con las necesidades de los consumidores en el mercado nacional (Ruman\u00eda)\u201d.<\/span><\/p>\n<p><span style=\"color: #000000;\">Roca quiere ofrecer los mejores productos para los consumidores, y la atenci\u00f3n al detalle habla por s\u00ed sola. Roca colabora con dise\u00f1adores de renombre, como Armani, Giugiarro, Herzog &amp; de Meuron, Patricia Urquiola, Ruy Ohtake, para fabricar los productos m\u00e1s atractivos.<\/span><\/p>\n<p><span style=\"color: #000000;\">Los objetivos que se ha marcado Roca Romania son a largo plazo: \u201cnuestra presencia en el mercado rumano no es mete\u00f3rica; tenemos la capacidad de ofrecer soluciones completas a los clientes \/ consumidores, independientemente de su poder adquisitivo, \u00a1una se\u00f1al de que hemos entendido muy bien cu\u00e1les son sus necesidades!\u201d, dice Cornel Costache.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6248 \" src=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Inovatie-siguranta-si-igiena_Spatii-Publice-Roca.jpg\" alt=\"\" width=\"380\" height=\"181\" srcset=\"https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Inovatie-siguranta-si-igiena_Spatii-Publice-Roca.jpg 944w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Inovatie-siguranta-si-igiena_Spatii-Publice-Roca-300x143.jpg 300w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Inovatie-siguranta-si-igiena_Spatii-Publice-Roca-768x366.jpg 768w, https:\/\/www.asemer.ro\/wp-content\/uploads\/2021\/05\/Inovatie-siguranta-si-igiena_Spatii-Publice-Roca-720x343.jpg 720w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>Adem\u00e1s, la empresa est\u00e1 constantemente involucrada en el desarrollo y promoci\u00f3n de iniciativas que ayuden a proteger el medio ambiente. Como parte de su compromiso con el medio ambiente, Roca desarrolla constantemente nuevos productos con el fin de conservar los recursos h\u00eddricos.<\/span><\/p>\n<p><span style=\"color: #000000;\">Como conclusi\u00f3n, Cornel Costache menciona que \u201ctodas las innovaciones en tecnolog\u00edas ecol\u00f3gicas, sostenibles y de dise\u00f1o son accesibles para los consumidores rumanos, ofreciendo Roca ofreciendo soluciones completas e integradas, para que el ba\u00f1o se convierta en uno de los espacios m\u00e1s atractivos de un hogar\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roca Obiecte Sanitare, la filial rumana del Grupo Roca, empresa espa\u00f1ola fundada en 1917, est\u00e1 presente en Ruman\u00eda desde 2006, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[124,56,50,49,48],"class_list":["post-6245","post","type-post","status-publish","format-standard","hentry","category-proyectos-y-empresas","tag-articulos-sanitarios","tag-empresas","tag-proyectos","tag-publicidad","tag-reportaje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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