Elrond bets big on Web3 payments in 2022 with the acquisition of leading crypto payments provider Utrust
Elrond, a highly scalable, fast and secure blockchain platform for distributed apps, founded by three Romanians, has acquired the leading crypto payments service provider Utrust. Utrust, the world’s first cryptocurrency payment solution to offer instant transactions, buyer protection & crypto-to-cash settlements, is a company founded by four Portuguese.
With the acquisition of Utrust, Elrond sets out to accomplish two goals:
- Payments: make payments faster, cheaper and more secure by using internet-scale blockchain technology
- Merchant Yield: transform payment processing services from a cost for merchants into an income stream.
Elrond has developed groundbreaking blockchain technology that is intended to serve as the backbone for a new, high bandwidth, low latency, inexpensive financial system that becomes accessible to anyone anywhere.
By acquiring Utrust, the world’s first crypto payment solution to offer instant transactions, buyer protection and crypto-to-cash settlements, Elrond together with Utrust intend to revolutionize ecommerce and payments.
The goal is to first make payments fully natively digital by using blockchain to offer near-instant and secure global settlements at a trivial cost, accessible to merchants worldwide, and second, to bring powerful DeFi mechanics into play to create a paradigm shift via Merchant Yield products.
“At their best, payments should happen near-instantly, globally, and at a trivial cost. Enabling this for merchants worldwide is our primary goal. The second product we will be working on together with the newest member of the Elrond family is Merchant Yield, a Web3 payment processing solution that will provide yield for merchants, instead of requiring them to pay a percentage of the transacted value. The implications are hard to overstate.” said Beniamin Mincu, Elrond Network CEO.
For context, in a fully digital world payment processors still offer slow settlement times, and charge merchants anywhere between 3% – 11% of each transaction, an amount that is often the difference between profitability and bankruptcy for a lot of businesses worldwide.
By using state of the art blockchain technology to make payments fully and natively digital, we not only increase the settlement speeds and significantly decrease the costs associated with receiving a payment, but transforming them into a scalable revenue stream, enabling merchants anywhere to bring more of the multi-trillion dollar crypto market into their business and earn on every transaction they receive, instead of paying for it.
“The idea of payments turning from a cost into a revenue stream sounded as crazy to us as it does to anyone thinking about it for the first time. After exploring this together with Elrond, we not only realized that this is possible, but also that it is the inevitable future of payments. So we decided to join forces and accelerate the implementation of DeFi payments.” said Sanja Kon, Utrust CEO.
Powered by the Elrond technology, Utrust enters a new growth chapter. One with significant ramifications for internet commerce and merchants worldwide.
Read more here: https://elrond.com/blog/elrond-acquires-utrust-web3payments/